Page 2 - SPi Global Brand Guidelines
P. 2

Table of Contents


                                                                                                                                                             Introduction                                                  4

                                                                                                                                                             Our Brand Attributes                                          5
                                                                                                                                                             The SPi Global logo                                           6

                                                                                                                                                                    Structure                                              7

                                                                                                                                                                    Logo Variations                                        8

                                                                                                                                                                    Usage Restrictions                                     9
                                                                                                                                                             Visual Style                                                  11

                                                                                                                                                                    Color Palette                                          12

                                                                                                                                                                    Corporate Typefaces                                    14

                                                                                                                                                                    Photography                                            16
                                                                                                                                                                    Secondary Graphics                                     18

                                                                                                                                                                    Iconography                                            19

                                                                                                                                                             Application of Elements                                       20

                                                                                                                                                                    Grid System                                            21
                                                                                                                                                                    Corporate Template                                     22

                                                                                                                                                                    Printed Collaterals                                    24

                                                                                                                                                                    Booth Design                                           26










           BRAND GUIDELINES

           Logo & Identity for Design Development


           Version 3.0 |  June 2019
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