Page 5 - SPi Global Brand Guidelines

4 SPi Global | Brand Guidelines SPi Global | Brand Guidelines 5

Introduction:

Our brand over the years
Our Brand Attributes

The SPi Global brand has continuously progressed since its launch in
2006. Currently one of the biggest and most reputable brands in the Our Brand Attributes signify the essence of the SPi Global brand.

content and technology solutions and services industry, enhancements These features help in rationalizing our communications design
to our visual identity reflect our values as an organization, our culture and principles, in order to effectively express our identity.

the brand’s transformative journey.

Brand Pillars Established
This document has been created to introduce you to the new essentials of Secure
the SPi Global brand. We have refreshed our standards to allow us to clearly Global

communicate our technology and data science edge. As we refine our core Specialist
business functions and expand our business portfolio, here we revitalize our Industry-leading

conviction of being an infinitely evolving and innovative enterprise. Precise

As you discover new possibilities to creatively represent and communicate
the SPi Global brand, do bear in mind that this is a living document able to Brand Values Responsive

take in additions and updates constantly - its role being one that visually Trustworthy
explores the synergy between who we are as an organization, and the Professional

fulfillment of our promise to deliver customized, value-driven, and Creative
leading-edge content technology services and support solutions in the Partnering

markets we serve.

Thank you for your support to the SPi Global brand, and for consciously Emotional Enthusiastic
upholding our standards. Dynamic
Attributes Diligent

Dependable

Sincerely, Confident

Celeste

Celeste Ilagan
Senior Vice President

Marketing, Corporate Communications and External Affairs