Page 20 - SPi Global Brand Guidelines

20 SPi Global | Brand Guidelines SPi Global | Brand Guidelines 21

Grid System

The grid system shows artboard areas where the SPi Global logo may

be placed for maximum visibility.

For external communications, opt to place the logo at the top center
or the top right of the artwork. The bottom center or bottom right of

Application For any designer, primary the artwork are also prime spots. Placement of the logo at the top or
bottom left may be considered on a case-to-case basis, with
of Elements to the development of an clearance from Corporate Communications.
artwork is a reference to

the principles of the brand.

Grid System The SPi Global brand 1/2 1/2

Corporate Templates should be treated as a
Printed Collaterals rational being – with its

Booth Designs own unique personality,
vision and aspirations.

1/3
Designers should keep in Area for SPi Global logo

mind that creativity may be
subjective but the brand is

objective. Try to achieve a
confidently clear tone and

crisp look. Always use better
1/3
judgement in design creation
while taking on board the

recommendations provided

in these pages.

Area for SPi Global logo
1/3