Page 18 - SPi Global Brand Guidelines

18 SPi Global | Brand Guidelines SPi Global | Brand Guidelines 19

Iconography
Secondary Graphics
Icons are straightforward representations of generalized concepts,

Vector images are useful in conveying conceptual ideas while and thus, may be used as design elements.
subliminally imparting how we want our brand to be perceived.

Technology abstract-themed graphics may be used as background Our iconography is not restricted to those enclosed within borders
or overlays of composite images. Aligned with our color palette, or shapes, but always choose icon styles with rounded corners and

they may also stand as the main art. thin strokes.

Technology Abstract Colored Icons

Outlined

Reversed
Technology Abstract Example Technology Abstract Example

Monochrome Icons
Outlined

Technology Abstract Example Technology Abstract Example

Reversed

Technology Abstract Example Technology Abstract Example