Page 13 - SPi Global Brand Guidelines

12 SPi Global | Brand Guidelines SPi Global | Brand Guidelines 13

Gradient Bars
Color Palette
The gradient bar is a recent
Consistent use of colors is essential in making a strong impression and vital component of our

about the SPi Global brand in the minds of the public. Since designs. It brings out the
repositioning as a technology company, the brand, too, had to strength and timelessness

evolve in order to present a more technology-focused identity. of the SPi Global logo by

accentuating the infinity ring.

Highlights
It should always appear only once in any design, placed either at the
The “SPi Global greens” top or the bottom of the artwork. It may also be used as an underline
should still be given for slide titles in PowerPoint presentations. It should not be treated as

enough emphasis a border however, and should have a minimum size of at least 0.02

in any communications PISTACHIO CRETE WHITE inch by 5.67 inches (height by width).
#FFFFFF
#62782D
#84C600
piece. And as we explore CMYK - 45, 0, 100, 0 CMYK - 60, 29, 100, 13 CMYK - 0, 0, 0, 0
the infinite possibilities RGB - 132, 198, 0 RGB - 98, 120, 45 RGB - 255, 255, 255
HSL - 78, 45, 82
HSL - 0, 0, 100
HSL - 80, 100, 39
of technology while Neutrals
promoting a vibrantly Neutral colors create another dimension to our identity.
collaborative culture,
we also open up the When improperly applied, these colors

brand to the full may affect the overall impact of

spectrum of our the design.
THUNDERBIRD CURIOUS BLUE HOT CINNAMON
color palette. #CB2619 #33A4DA #E55B17

CMYK - 10, 100, 100, 0 CMYK - 66, 12, 0, 0 CMYK - 0, 75, 100, 0 Always remember that any artwork
RGB - 203, 38, 25 RGB - 51, 164, 218 RGB - 227, 92, 24 LIMED SPRUCE KABUL
HSL - 4, 78, 45 HSL - 199, 69, 53 HSL - 20, 82, 49
carry its own message, therefore, #3B4C54 #5C473B
neutrals may be used for thematic CMYK - 25, 0, 0, 75 CMYK - 75, 75, 85, 0
RGB - 59, 76, 84 RGB - 92, 71, 59
artworks to achieve the design objective. HSL - 199, 17, 28 HSL - 22, 22, 30

RHINO CERISE BUTTERCUP OLD BRICK
#283D5B #E3217E #F6B20C #8B1D2F

CMYK - 100, 80, 50, 0 CMYK - 0, 100, 0, 0 CMYK - 1, 26, 100, 0 CMYK - 26, 100, 74, 23
RGB - 40, 61, 91 RGB - 227, 33, 126 RGB - 246, 178, 12 RGB - 139, 29, 47 ZORBA 90% BLACK 80% BLACK 20% BLACK RICH/TRUE BLACK
HSL - 215, 39, 26 HSL - 331, 78, 51 HSL - 43, 93, 51 HSL - 350, 65, 33
#A09684 #414042 #58595B #C9C8C9 #080504
CMYK - 35, 30, 42, 0 CMYK - 73, 62, 59, 34 CMYK - 64, 52, 49, 19 CMYK - 17, 12, 12, 0 CMYK - 75, 68, 67, 90
RGB - 160, 150, 132 RGB - 65, 66, 64 RGB - 88, 89, 91 RGB - 201, 200, 201 RGB - 8, 5, 4
HSL - 39, 13, 57 HSL - 270, 2, 25 HSL - 220, 2, 35 HSL - 300, 1, 79 HSL - 15, 33, 2