Page 15 - SPi Global Brand Guidelines

14 SPi Global | Brand Guidelines SPi Global | Brand Guidelines 15

Corporate Typefaces
The Sans

Typefaces are a vital part of brand communications. Typefaces may also A B C D E F G H I K L M N O P Q R S T U V W X Y Z
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be used as design elements. For these reasons, we have identified fonts a b c d e f g h i j k l m n o p q r s t u v w x y z

that may be used to achieve effective messaging.
Permissable weights

The Sans Light Plain
The Sans Light Italic
ITC Avant Garde Gothic The Sans Bold Plain
A CD E F G H I K L M NO Q R S T U V W X Y Z Cairo
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B
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a b c d e f g h i j k l m n o p q r s t u v w x y z
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A B C D E F G H I K L M N O P Q R S T U V W X Y Z
Permissable weights
a b c d e f g h i j k l m n o p q r s t u v w x y z
Book Condensed Book Medium Oblique
Medium Condensed Book Oblique CE Demi Permissable weights
Demi Condensed CE Book CE Demi Oblique
Bold Condensed CE Book Oblique Bold
Extra Light Oblique Medium Bold Oblique Extra Light Semi Bold
Light Bold
Futura
Raleway
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I K L M N O P Q R T U V W X Y Z
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S
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Permissable weights
Permissable weights
Futura CondDemi Futura Medium
Futura LT Medium Futura STD Book Thin Italic Bold Italic
Futura LT Light Thin Italic Medium ExtraBold
ExtraLight Medium Italic ExtraBold Italic
ExtraLight Italic SemiBold Black
Helvetica Light SemiBold Italic Black Italic
Light Italic Bold
A B C D E F G H I K L M N O PQ R T U V W X Y Z
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S
a b c d e f g h i j k l m n o p q r s t u v w x y z Arial
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Permissable weights A B C D E F G H I K L M N O PQ R T U V W X Y Z
Helvetica 55 Roman Helvetica Neue LT Std a b c d e f g h i j k l m n o p q r s t u v w x y z
Helvetica CE 35 Thin Helvetica LT Std Light Condensed
Permissable weights

Century Gothic Arial Narrow Arial Bold Italic
Arial Italic Arial Black
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A CD E F G H I K L M NO Q R S T U V W X Y Z Arial Bold
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B
a b c d e f g h i j k l m n o p q r s t u v w x y z Calibri
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Permissable weights A B C D E F G H I K L M N O P Q R S T U V W X Y Z
Century Gothic Italic a b c d e f g h i j k l m n o p q r s t u v w x y z
Century Gothic Bold
Century Gothic Bold Italic
Permissable weights
Calibri Light Calibri Bold
Calibri Light Italic Calibri Bold Italic
Calibri Italic