Page 22 - Partnership Development
P. 22

The Ability to                                                        New technology can add to our ability to share


                                                                                    knowledge

                                          Share                                      Categories of Knowledge:




                   Knowledge                                                                o Explicit: Examples of explicit knowledge are
                                                                                                assets such as patents, trademarks, business

                                                                                                plans, marketing research, and customer lists.


                                                                                            o Tacit: The knowledge contained in people’s
                                                                                                heads.


                                                                                            o The challenge: Inherent in tacit knowledge is

                                                                                                figuring out how to recognize, generate, share,

                                                                                                and manage knowledge that resides in
                                                                                                people’s heads.
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