Page 24 - Partnership Development

Collaboration  The most common form of collective

intelligence found outside the organization

Outside the is crowdsourcing, which refers to the
wisdom of the crowd.

Organization  For many years organizations believed that

good ideas came from the top. CEOs

collaborated only with the heads of sales
and marketing, the quality assurance

expert, or the road warrior salesman. The

organization chart governed who should
work with whom.

 Firms capitalize on crowdsourcing by

opening up a task or problem to a wider

group to find better results from outside the

box.