Page 24 - Partnership Development
P. 24

Collaboration                                                           The most common form of collective

                                                                                          intelligence found outside the organization

                      Outside the                                                         is crowdsourcing, which refers to the
                                                                                          wisdom of the crowd.


                 Organization                                                        For many years organizations believed that

                                                                                          good ideas came from the top. CEOs

                                                                                          collaborated only with the heads of sales
                                                                                          and marketing, the quality assurance

                                                                                          expert, or the road warrior salesman. The

                                                                                          organization chart governed who should
                                                                                          work with whom.


                                                                                     Firms capitalize on crowdsourcing by

                                                                                          opening up a task or problem to a wider

                                                                                          group to find better results from outside the

                                                                                          box.
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