Page 24 - Partnership Development
P. 24
Collaboration The most common form of collective
intelligence found outside the organization
Outside the is crowdsourcing, which refers to the
wisdom of the crowd.
Organization For many years organizations believed that
good ideas came from the top. CEOs
collaborated only with the heads of sales
and marketing, the quality assurance
expert, or the road warrior salesman. The
organization chart governed who should
work with whom.
Firms capitalize on crowdsourcing by
opening up a task or problem to a wider
group to find better results from outside the
box.