Page 8 - Claflin Cabinet Retreat
P. 8
Branding and Marketing
Achieving Striving Challenging Comments
Task(s)
Yes Maybe/Not No Comments
Sure
Identify Marketing Co.
Social Media
Only at CIAA
Geo Fencing
Traditional & Digital
Rebranding “one” logo
Recognize achievements & success
of alumni, staff, faculty & students
Website redesign
Assess and revise
Expand to national & global
companies such as Walmart, grocery
store, etc.
Create mutually beneficial
partnerships
External Ambassadors Program
Engage benefit companies (TIAA) Aflac
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