Page 59 - District 20-K1 Kings & Queens Spring Editon E-Newsletter 2022

• The campaign’s history and summary of how it was executed.
o This will include details such as timeline, audience, and how many club
members helped plan and execute the campaign.

• An overview of at least three campaign tactics used. These could include, but are
not limited to:
o Photo(s) o Email(s)
o Social media post(s) o Mailer(s)
o Website graphic(s) o Billboard(s)
o Website landing page(s) o Giveaway(s)
o Video(s) o Brochure(s)
o Flyer(s) o Newspaper stories
o Sign(s) o Newspaper ad(s)
o Press release(s) o Event booth(s)
o Radio ad(s) o Other

• Any specific files that showcase the success of your campaign. You’ll have the
opportunity to link two video URLs (no direct video uploads) and submit up to 10
files, such as photos, graphics, or documents, which may include the following
file types:
o .JPG o .TXT
o .PNG o .GIF
o .DOC o .BMP
o .DOCX o .RTF
o .PDF

• Campaign results that highlight both the qualitative and quantitative data.

o Quantitative data: This includes measurable data, such as Facebook post
likes or shares, online or in-person event attendance numbers, video views,
funds raised, etc.

o Qualitative data: This includes non-measurable data, such as recognition by
local media, testimonials from attendees, etc.