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LOCALSaturday 9 January 2016

Online tool enhances visitor ease to island:

  ATA’s Digital Embarkation and Disembarkation Card a Success!

ORANJESTAD (PRNews-               as they book their flights to  along with travel industry    ing the airport flow once       the Aruba’s Happy Flow
wire) – The Aruba Tourism         fill out the digital ED-card   leaders will appreciate the   they arrive on-island.          program, designed to
Authority (ATA), Aruba Im-        as a convenient and green      digital ED-card for offer-    Aruba’s “Happy Return-          streamline and expedite
migration Services (IASA)         alternative, contributing      ing visitors the opportunity  ers”—travelers who have         the passenger process with
and Gamma introduced a            to Aruba’s commitment to       to easily complete the in-    been to Aruba at least          enhanced digital airport
new service to the island’s       sustainable action.            formation requirements        once before or continue to      checkpoints.”
visitors in December. As a        Families, couples and          before embarking on their     return, year after year—will    Once more, Aruba has
country that continually          friends heading to Aruba       journey, as well as expedit-  appreciate that they only       been differentiated from
strives for the pursuit of inno-                                                               have to update their digi-      other destinations and ATA
vation and modernization                                                                       tal ED-card with new travel     from other Destination Mar-
in guest services, Aruba’s                                                                     dates and trip details, as      keting and Management
new service allows guests                                                                      the system will save their      Organizations (DMMOs)
the option of digitally filling                                                                basic information for future    for this innovative focus on
out the required Embarka-                                                                                                      meeting the modern trav-
tion and Disembarkation                                                                                                        eler’s needs and exceed-
card (ED-card) before ever                                                                                                     ing expectations.
stepping foot on the popu-                                                                                                     ATA has also recently
lar Caribbean island.                                                                                                          launched the Happiness
In the past, the ED-card                                                                                                       Builder, a game-changing
was given to travelers while                                                                                                   digital tool that allows visi-
still onboard their flight. With                                                                                               tors to begin their vacations
the introduction of the new                                                                                                    early and enjoy the trip
online version, visitors are                                                                                                   planning process almost as
now able to go to www.                                                                                                         much as their time on island.
edcardaruba.aw as soon                                                                                                         A content-rich planning ex-
                                                                                                                               perience where travelers
                                                                                                                               can explore aruba.com/
                                                                                                                               shortcuts for nearly 100 vid-
                                                                                                                               eos featuring adventure,
                                                                                                                               relaxation, romance and
                                                                                                                               cultural activities in Aruba,

                                                                                               use. All visitors to Aruba      the Happiness Builder cre-
                                                                                               are required to fill out an     ates a personal ‘Shortcut to
                                                                                               ED-card, although the tra-      Happiness’ video itinerary
                                                                                               ditional paper card will still  made from six chosen clips
                                                                                               be available for visitors who   with the addition of happy
                                                                                               prefer this. Guests can fill    music and a personalized
                                                                                               out their digital ED-card as    message which can then
                                                                                               soon as they have booked        be shared with friends and
                                                                                               their flights and up to 48      loved ones via email and
                                                                                               hours before departing to       social media.
                                                                                               Aruba. After 48 hours have      As Aruba continues to
                                                                                               passed, all visitors must       evolve from both a product
                                                                                               fill out the paper ED-card      and marketing perspec-
                                                                                               upon arrival.                   tive, new and innovative
                                                                                               “ATA and IASA are thrilled      tools like digital the ED-card
                                                                                               to be industry leaders with     and the Happiness Builder
                                                                                               this time saving digital tool.  remain crucial to Aruba’s
                                                                                               Aruba’s tourism partners        success as one of the most
                                                                                               and local people are all        popular tourist destinations.
                                                                                               committed to the contin-        Fill out your own ED-card
                                                                                               ued enhancement of our          online at www.edcarda-
                                                                                               One happy island,” said         ruba.aw. For more infor-
                                                                                               Ronella Tjin Asjoe-Croes,       mation on the One happy
                                                                                               CEO of ATA.                     island, visit www.aruba.
                                                                                               “Upon landing with their        com. Engage with Aruba
                                                                                               ED-card already com-            via social media at www.
                                                                                               pleted, visitors will be fur-   facebook.com/ArubaFans
                                                                                               ther delighted to discover      or @Aruba on Twitter.q
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