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Thursday 25 February 2016
The Beautiful New Digital
World of The Ritz-Carlton
-Immersive Travel Site Ritz-Carlton photos with the spire the creation of new or experience that other For more information, or
Pushes Guest Photos to the #RCMemories or #RitzCarl- memories. You can now guests do in a way that’s reservations, visit the com-
Fore tonhashtags may find their imagine what it might be more vivid and more tan- pany web site at www.
content appearing on the like to enjoy the same view gible.” ritzcarlton.com.
CHEVY CHASE, MD – Febru- website or reposted on one
ary 24, 2016. Welcome to of our 12 social channels.”
the new RitzCarlton.com. Each digital touch point
Through the eyes and lens across a guest experience,
of The Ritz-Carlton and its pre-visit, during a visit and
guests, a new Ritz-Carlton post-visit, is designed to
website brings a world of provide valuable travel in-
travel experiences to life formation, interesting con-
by way of a fully immersive tent and engage guests at
online experience. Digital each stage of their journey.
explorers have a distinc- The new website has a
tive new hub on which to staggering 30,000 pages of
browse; crafted to simplify imagery and information,
journey planning and in- videos and interactive de-
spire exploration through sign features.
photos by fellow travelers. The most notable enhance-
“With more than 50 million ments facilitate exploration
unique visits to RitzCarlton. of destinations through im-
com in 2015, we wanted mersive photography and
to offer global travelersthe video and through expert-
most insightful, user-friendly ly curated travel experi-
and innovative experience ences, in addition to hotel
available on the internet,” and room displays which
said Ed French, Chief Sales enable users to not only re-
& Marketing Officer for The serve the room they prefer,
Ritz-Carlton Hotel Com- but the view they desire.
pany, L.L.C. “Authenticity As a luxury brand known
and transparency is critical for service excellence, The
to consumers today, which Ritz-Carlton website was
is why we have integrated designed to extend that
user-generated social con- service experience online
tent as part of the web ex- and anticipate what travel-
perience.” ers and hotel guests need.
One of the new special “Digital environments can
features on the website is be overtly functional or
‘Ritz-Carlton Memories’, transactional, which does
a homepage display of not represent who we are
photos as they are being as a company,” continued
posted and hash-tagged Murdoch. “Success has
on social media by visitors come from pairing what
to 90 Ritz-Carlton hotels we know about our guests
and resorts worldwide. This and providing them with
display is then localized messaging and destination
to each hotel as you click information that we be-
on the destination you are lieve will match their needs
browsing to view guest perfectly.”
photos from that place. All enhancements made
Kyle Murdoch, Head of to RitzCarlton.com were
Digital for The Ritz-Carlton made in response to exten-
explained, “Across all our sive global customer focus
online channels we en- groups and research. “We
courage users to hashtag want this site to inspire trav-
their content with #RC- el while being as useful as
Memories or #RitzCarlton possible to our customers”
when sharing travel experi- said French.
ences at our hotels. Today, “We are leaning-in to the
anyone posting travel or concept that memories in-
