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A4 U.S. NEWS
Monday 27 February 2023
Rights to ‘Crying Indian’ ad to go to Native American group

By TERRY TANG som, whose areas of study
Associated Press include Native American
Since its debut in 1971, an pop culture. “I did see how
anti-pollution ad showing a people littered, and I did
man in Native American at- see how the creeks and
tire shed a single tear at the the rivers were getting pol-
sight of smokestacks and lit- luted.” But as she grew up,
ter taking over a once un- Folsom noticed how media
blemished landscape has devoted little coverage to
become an indelible piece Native American environ-
of TV pop culture. mental activists.
It’s been referenced over “There’s no agency for that
the decades since on sad so-called Indian guy
shows like “The Simpsons” sitting in a canoe, crying,”
and “South Park” and in Folsom said. “I think it has
internet memes. But now done damage to public
a Native American advo- perception and support
cacy group that was given for actual Native people
the rights to the long-par- doing things to protect the
odied public service an- land and protect the envi-
nouncement is retiring it, ronment.”
saying it has always been She applauded Keep
inappropriate. Iron Eyes Cody, the ‘’Crying Indian’’ whose tearful face in 1970s TV commercials became a America Beautiful’s deci-
The so-called “Crying In- powerful symbol of the anti-littering campaign, is pictured in this 1986 photo. Associated Press sion as an “appropriate
dian” with his buckskins move.” It will mean a trust-
and long braids made the announcement to appro- good.” Massacre,” Nevada Smith, ed group can help control
late actor Iron Eyes Cody priate owners,” Noah Ull- When it premiered in the “A Man Called Horse” and the narrative the ad has
a recognizable face in man, a spokesperson for 1970s, the ad was a sen- “Ernest Goes to Camp.” On promoted for over 50 years,
households nationwide. the nonprofit, said via e- sation. It led to Iron Eyes television, he appeared in she said.
But to many Native Ameri- mail. “We spoke to several Cody filming three follow- “Bonanza,” “Gunsmoke” The ad’s power has argu-
cans, the public service Indigenous peoples’ orga- up PSAs. He spent more and “Rawhide” among ably already faded as Na-
announcement has been nizations and were pleased than 25 years making pub- others. He also was a tech- tive and Indigenous youths
a painful reminder of the to identify the National lic appearances and visits nical adviser on Native come of age with a great-
enduring stereotypes they Congress of American In- to schools on behalf of the American matters on film er consciousness about ste-
face. dians as a potential care- anti-litter campaign, ac- sets. reotypes and cultural ap-
The nonprofit that originally taker.” cording to an Associated Dr. Jennifer J. Folsom, a propriation. TikTok has plen-
commissioned the adver- NCAI plans to end the use Press obituary. journalism and media com- ty of examples of Native
tisement, Keep America of the ad and watch for From there, Cody, who munication professor at people parodying or doing
Beautiful, had long been any unauthorized use. was Italian American but Colorado State University a takedown of the adver-
considering how to retire “NCAI is proud to assume claimed to have Cherokee and a citizen of the Choc- tisement, Folsom said.
the ad and announced the role of monitoring the heritage through his father, taw Nation of Oklahoma, Robert “Tree” Cody, the
this week that it’s doing so use of this advertisement was typecast as a stock remembers watching the adopted son of Iron Eyes
by transferring ownership and ensure it is only used Native American charac- public service announce- Cody, said the advertise-
of the rights to the National for historical context; this ter, appearing in over 80 ment as a child. ment had “good intent and
Congress of American Indi- advertisement was inap- films. Most of the time, his “At that point, every single good heart” at its core.
ans. propriate then and remains character was simply “In- person who showed up “It was one of the top 100
“Keep America Beautiful inappropriate today,” said dian,” “Indian Chief” or “In- with braids and buckskins, commercials,” said Robert
wanted to be careful and NCAI Executive Direc- dian Joe.” on TV or anywhere in the Cody, an enrolled member
deliberate about how we tor Larry Wright, Jr. “NCAI His movie credits from the movies, I glommed on to of the Salt River Pima-Mari-
transitioned this iconic ad- looks forward to putting this 1950s-1980s included “Sit- that because it was such a copa Indian Community in
vertisement/public service advertisement to bed for ting Bull,” The Great Sioux rare thing to see,” said Fol- Arizona.q

FDA authorizes combination flu-COVID

test for home use

scription, uses self-collect- Jeff Shuren, director of the lecting the samples.
ed nasal swab samples and FDA’s Center for Devices It recommends that tests
delivers results in about 30 and Radiological Health, be reported to healthcare
minutes, the agency said. called the authorization “a providers and cautions that
While at-home COVID tests major milestone in bringing there is a risk of false posi-
The U.S. Food and Drug Administration building behind FDA logos are readily available, this is greater consumer access tive and negative results.
at a bus stop on the agency’s campus in Silver Spring, Md., on the first home test for influ- to diagnostic tests that can “Individuals who test nega-
Aug. 2, 2018.
Associated Press enza A and B, commonly be performed entirely at tive and continue to expe-
known as the flu. The test home.” The agency said rience symptoms of fever,
WASHINGTON (AP) — The consumers an easy way to was granted an emergen- the test is for individuals cough and-or shortness
Food and Drug Administra- determine if a runny nose is cy use authorization, which “with signs and symptoms of breath may still have a
tion on Friday approved caused by either disease. facilitates the availability consistent with a respiratory respiratory infection and
the first combination test for The Lucira COVID-19 & Flu of “medical countermea- tract infection” and said it should seek follow-up care
flu and C OVID-19 that can Home test, which can be sures” during public health can be used on children as with their healthcare pro-
be used at home, giving purchased without a pre- emergencies. young as 2, with adults col- vider,” the agency said.q