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LOCALWednesday 21 March 2018

Happiness Index Study Identifies Aruba as Happiest Island In The World

ORANJESTAD - New re-           lected a significant 2,000      soul of Aruba and ensure        ism Authority use to per-       ages nations of all sizes to
search suggests the “One       surveys, stratified across      the quality tourism experi-     petuate local happiness.        follow suit.
happy island” of Aruba is      four core groups in Aruba,      ence that has defined our       Island-wide wellness initia-    “It is important to measure
the happiest island in the     and have seen the desired       destination,” said Ronella      tives and downtown de-          the success of a country
world, relative to size. Fol-  stability in the island’s hap-  Tjin Asjoe-Croes, CEO of        velopments including the        beyond economic indica-
lowing a 5-year Happiness      piness levels.”                 Aruba Tourism Authority.        Linear Park, for instance,      tors and to make happi-
Index study conducted in       Aruba’s famous brand –          “We evaluate the success        inspire quality time with       ness and well-being an in-
partnership between Aruba      One happy island – has          of our tourism not only by      loved ones and personal         tegral part of our national
Tourism Authority and the      been around, with some          its tangible benefits, but      fulfillment, which locals       dialogue and intent,” said
Rosen College of Hospi-        interruptions, for nearly 40    also by intangible benefits     value most. “Among all the      Otmar Oduber,
tality Management at the       years. But for Aruba, happi-    including local happiness       destination research proj-      Aruba Minister of Tourism,
University of Central Florida  ness is more than a trendy      and life satisfaction, as that  ects our university has con-    Transportation, Primary
– results confirm 78 percent   subject or tagline; it’s an     directly impacts visitor hap-   ducted around the world,        Sector and Culture. “We
of the Aruban population       inherit part of the island’s    piness.”                        Aruba has been one of the       would also like to see pres-
is happy, while 76 percent     DNA that Aruba has com-         While the study reveals Aru-    most compelling islands to      tigious World Ranking Re-
also express longer-term       mitted to studying since        ba’s tourism is not the main    make inquiries about qual-      ports to incorporate ‘small
satisfaction with life.        2011.                           driver of happiness, the        ity of life and happiness,”     island development states’
When compared to the           “As the No. 2 most tourism-     successful industry brings      said Dr. Manuel Rivera          such as our One happy is-
2016 World Happiness Re-       reliant nation in the world,    satisfaction to the local       of UCF. “Throughout the         land, in its studies.”
port, commissioned by the      Aruba greatly values the        people and yields material      course of our studies we’ve     Aruba’s approach to hap-
United Nations to measure      happiness of our local peo-     benefits/resources the gov-     confirmed Aruba’s people        piness already has caught
the happiness index of 157     ple – they are the heart and    ernment and Aruba Tour-         are generally happy with        the attention and support
larger countries, Aruba’s                                                                      their quality of life as well   of The United Nations World
results rank higher than                                                                       as with the imperative con-     Tourism Organization.
No. 1 Denmark at approxi-                                                                      nection between the desti-      “We’ve reviewed the re-
mately 75.3 percent.                                                                           nation and tourism.             sults of the study, which is
                                                                                               Happiness in Aruba can          in line with our methodol-
“It’s important to note that                                                                   be seen as a self-fulfilling    ogy, and believe it merits
while other Caribbean is-                                                                      cycle, tourism develop-         attention on a worldwide
lands are included in the                                                                      ment drives happiness for       level,” said UNWTO Secre-
World Happiness Report,                                                                        the residents which in turn     tary-General, Taleb Rifai.
Aruba is the first and only                                                                    results in happy tourists.” As  “We would like to see this
Caribbean island to ever                                                                       the exclusive Caribbean is-     model applied across oth-
measure its own happiness                                                                      land to measure its happi-      er Caribbean islands and
index,” said Dr. Robertico                                                                     ness index, Aruba encour-       worldwide.”q
Croes of UCF. “Over the
past five years, we’ve col-
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