Page 19 - ATA 7 MAART 2016
P. 19
LOCAL A13
Monday 7 March 2016
Top of the Caribbean:
Aruba Sweeps Awards Season As Most Decorated Destination
ORANJESTAD/ PRNewswire targeting key Chicago where travelers can build – according to Caribbean ing was derived by a pro-
- While Hollywood’s hottest market travelers, was one and share their own cus- & Co., an expert source prietary weighting of vari-
celebrities dazzle as “lead of only six Platinum awards tom video itinerary from on Caribbean lifestyle and ous data, including social
actor” or “best new art- in the advertising category, more than 100 adventure, luxury brands. media followings, website
ist,” Aruba stars as “best in selected from more than relaxation, romance and Caribbean & Co. reports inbound links, 3rd party
show” for advertising and 300 entries by a panel of in- culture video vignettes. Aruba ranks No. 1 of 35 Ca- rankings and more.
marketing this awards sea- dustry experts. Aruba’s digital prowess has ribbean islands for overall “Our commitment to stra-
son – with achievements Also recognized with a Sil- been an increasingly hot “destination marketing in- tegic and savvy digital
ranging from the most ver award was Aruba’s topic among industry lead- dex 2015” and No. 1 of 10 marketing directly impacts
digitally-savvy island in the newest digital innovation, ers, as this small, but savvy Caribbean islands for Insta- Aruba’s GDP, which is
Caribbean to the most sus- the Happiness Builder – a island currently ranks the gram, boasting double the more reliant on travel and
tainable destination in the content-rich planning ex- most popular digital des- numbers of its runner up. tourism than any other na-
world. perience on aruba.com tination in the Caribbean The marketing index rank- tion, relative to size, in the
“Receiving dozens of na- world,” said Asjoe-Croes.
tional and global awards “Aruba’s target audience
for 2015 efforts alone, the visits more than 20 websites
entire island of Aruba is in their travel planning jour-
both humbled and inspired ney, so it’s essential for us
to continue our quest for to be front and center with
innovation and creativ- relevant Aruba content at
ity,” said Ronella Tjin Asjoe- each stage.”
Croes, CEO of Aruba Tour- Solidifying its positioning as
ism Authority. “Now we’re the most innovative Des-
not only the sunniest and tination Marketing and
happiest island in the Ca- Management Organiza-
ribbean, but also the most tion (DMMO) in the Carib-
decorated.” bean, the Aruba Tourism
Most recently, Aruba re- Authority clenched the
ceived a Platinum Adrian “Best Tourism Board Over-
Award for its “One Happy all” in this year’s Travvy
Selfie” advertising cam- Awards, selected by nearly
paign, honoring Travel 40,000 travel agent voters,
Marketing Excellence un- as well as a Bronze award
der the authority of the for “Most Luxury Destina-
Hospitality Sales and Mar- tion.”
keting Association Interna-
tional (HSMAI). “One Hap- Continued on Page 14
py Selfie,” a social media
driven outdoor campaign
