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            Aruba to me


            ORANJESTAD  —  You  are  news@arubatoday.com  use  said  materials,  as  well
            back  or  still  enjoying  your  and we will publish your va-  as names, likeness, etc. for
            vacation?...  we  would  like  cation memory. Isn’t that a  promotional purposes with-
            to  portrait  you!  By  inviting  special  way  to  keep  your  out compensation.
            you to send us your favorite  best moments alive?
            vacation  picture  while  en-                             Last  but  not  least:  check
            joying our Happy Island.     Please do note: By submit-   out our website, Instagram
                                         ting photos, text or any oth-  and   Facebook     page!
            Complete  the  sentence:  er  materials,  you  give  per-  Thank  you  for  supporting
            Aruba  to  me  is  …….  Send  mission to The Aruba Today  our  free  newspaper,  we
            your  picture  with  that  text  Newspaper,   Caribbean  strive to make you a happy
            (including  your  name  and  Speed  Printers  and  any  of  reader every day again.q
            where  you  are  from)  to:  its  affiliated  companies  to

            How tourism started on Aruba



            ORANJESTAD — When Lago  tract  cruise  ships  to  the  caused,  and  one  won-
            Aruba  Refinery,  one  of  the  Paardenbaai (Horses’ Bay)  dered whether the Aruban
            world  largest  oil  refineries  in Oranjestad. The arrival of  population  were  setting
            back then, went over to the  the  first  cruise  ship  of  that  forth  to  see  the  tourists  or
            automatization  of  their  re-  time, The Trade Wind, call-  whether  the  tourists  were
            fining-industry,  layoffs  be-  ing  port  on  February  1955,  here to see the island.
            gan  to  rain  so  fast  that  an  had  become  a  historical  The  ‘Trade  Wind’  started
            unemployment      problem  event.     Receptions    and  up a new era in the history
            arose  on  Aruba.  In  order  festivities  had  been  orga-  of  the  island’s  economy.
            to  widen  the  basis  of  our  nized. A welcome commit-  Tourism  dates  back  from  attracted  the  rich  and  fa-  airfield by a boulevard. This
            economic  existence,  the  tee,  consisting  of  Aruban  the beginning of 1955. The  mous.  It  was  beneficial  for   boulevard,  which  had  a
            administration took various  girls  dressed  for  the  occa-  Grace  Line,  whose  freight-  our island seeing that there   construction  cost  of  1  1/3
            projects in hand.            sion  in  specially  designed  ers only used to call at our  was  a  yearly-increasing   million Antillean guilders, to
                                         gowns, stood ready on the  island  before  June  1956,  wave of sight –seers in the    which another 175.000 guil-
            The  first  of  these  was  a  quay to guide the tourists to  since then has had their lux-  Caribbean area due to this   ders  should  be  added  for
            greater  concentration  on  the  Oranjestad  shopping-    ury  liners  head  for  Horses’  building.  In  this  manner,  it   the cost of illumination, was
            Caribbean  tourism  which  center.  Almost  all  cars  on  Bay.  Other  lines  followed.  was  hoped  that  a  consid-  opened  on  May  1st,  1958.
            had  soared  since  1950.  the island streamed to the  During  the  cruising-season  erable  source  of  income     The coastal area meant to
            Plans  were  made  to  at-   harbor,  traffic  jams  were  the  biggest  tourist  vessels  would be opened up. To fi-  be a tourist resort is now of
                                                                      were  mooring  our  harbor.  nance the hotel the Aruven   easy access.
                                                                      In 1956 a total of 3002 for-  Company  Inc.  was  found-  In  1961  the  quaint  restau-
                                                                      eigners visited Aruba and in  ed, of which the island was   rant  De  Olde  Molen  (The
                                                                      1960 the number had risen  the  largest  shareholder.  In   Old  Mill)  was  established
                                                                      to  13,125.  Night-stays  at  Venezuela  the  Venaruba    here. A mill was purchased
                                                                      hotels  in  those  three  years  Company  Inc.  was  set  up   in  the  Netherlands  and
                                                                      increased  from  31,936  to  to  collect  funds.  Other   carried  across  the  ocean
                                                                      94,607. The hotels naturally  shareholders  were  banks,   for this purpose. Stay pend-
                                                                      were not able to cope with  companies,  and  the  busi-   ing for part II of ‘How tour-
                                                                      this  sudden  increase.  See-  ness world.                ism started on Aruba’ next
                                                                      ing  this,  Ch.J.  Neme,  who  On  July  1958,  this  hotel,   week Tuesday.
                                                                      had  built  the  Strand  Hotel  whose   building-expenses
                                                                      before  in  February  1957,  amounted to 8 million Antil-  To get to know more about
                                                                      opened the Hotel Basi Ruti  lean guilders, was opened.    Aruba and its origins, its ani-
                                                                      on Palm Beach.               Palm  Beach,  which  until   mals and culture, we highly
                                                                      The construction of the first  then could only be reached   recommend  you  to  book
                                                                      high  rise  hotel,  Aruba  Ca-  by  secondary  roads,  was   your visit for our renowned
                                                                      ribbean Hotel and Casino,  connected  with  town  and     cultural   encounter   ses-
                                                                                                                                sion  has  been  entertain-
                                                      Article by: Etnia Nativa                                                  ing curious participants for
                                                                                                                                decades.  Mail  us  at  etni-
                                                      Whatsapp us +297 592 2702 and book                                        anativa03@gmail.com  to
                                                                                                                                confirm  your  participation.
                                                               your Aruban exprerience                                          Our  facilities  and  activities
                                                        Etnia Nativa is close to the high rise hotels                           take  place  close  to  high
                                                                                                                                rise hotels.q
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