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38 LOCAL NEWS AWEMainta Diaranson, 18 October 2023

Who are you, what is it your specialty and how
many years have you been with the company?

What is the part you love most about your job?
What I like most about my job is building the relationships
with the people, leaving a mark on them and they on their

turn on me, is enjoyable. There is a lot of history at this prop-
erty and our members love to share their stories with us
My name is Starr Ramos, I am the Marketing, Communications, back from when they purchased preconstruction in ’85 and
Member Relations, and Activities Manager at Casa del Mar the island was still limited in offerings. They trusted in us,

Beach Resort Aruba. I started working with the Resort the island and purchased not knowing how it would turn out
in early 2021. When I first started, I managed the Sales, eventually. They connect with the island, our culture, they
Rentals, Reservations, and above-mentioned departments feel at home, and we love to cater to that. Some owners own
together, last year we’ve decided to split those departments one week, others up to 9 weeks consecutively so for them

to improve operations. Our resort is a time-share resort, so it’s not just a regular vacation, it means “coming home” year
this is a different field in hospitality; we do offer the option after year. When they are with us, we try to make it as enjoy-
for transient guests to stay with us as well. able as possible, whether it’s with special requests or just
catching up. I personally love having those moments with

Our focus here is mainly on CRM (Customer Relationship them, because we can learn a lot from each other without
Management). We have members who have been coming to even realizing it.
the resort for over 37 years already, so you get to establish
long lasting relationships. Which is very different to regular

travelers. Our members comeback to the island year after
year, to their own property. They feel very connected to and
are in love with our island.

What we offer them is their own piece of paradise with a
personal touch. Often, we see people mentioning “their
home away from home” but for us it’s “your own piece of
Aruba” since we offer lifelong ownership to our suites with

the option to pass on ownership to beneficiaries. Which is
different compared to other time share resorts, we don’t
work with points or fixed years.
We are considered a smaller resort, which is noticeable, our

members know our staff and they’ve established a personal
connection both ways. {Article continues on the next page}