Page 71 - English for Executive Administrative Assistant

UNIT 4

Let Me Bring You Up to Speed

Objectives:

Writing a concise summary and a well-
structured report of a company’s
performance.

Getting Started

Read the paragraphs and answer the questions below
Myntra has launched many innovative techniques to capture Indian fashion market. 1

It includes TV commercials, discount coupons, 30 day return, cash back facility etc.

Moreover, its products are 100% original and authentic. Product purchased from
Myntra is very easy and less time consuming process. To sum up, Myntra uses
various ways to attract more customers to come.

2 Myntra has launched many innovative techniques to capture Indian fashion market.

Its location is in the middle of the city. Traffic jam happens quite a lot. The store is
big and clean. They also have proffesional staffs to handle customers. I bought my
recent T shirt there, and it is one of a kind T shirt. It seems that they employ a fashion

stylist as an advisor so that they know the trend among the customers.

1. Which paragraph defines a good paragraph? State the reasons.
2. Which paragraph has good coherence? State the reasons.

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English for Executive Administrative Assistant