Page 72 - English for Executive Administrative Assistant

A. Reading

Identifying parts of paragraph organization

Read the paragraph and answer the questions.
Coca-Cola's success can be approached from two major dimensions. Firstly, the internal corporate
communication and the external, that is marketing, employees, and customer approach. Internal
communication is oriented to company objectives which include the implementation of the set goals and
the creation of a strong brand. The goals have to be shared by the entire workers to align the employees’
synergy since they are depended upon to actualize the goals in all the departments such as marketing,
technology, finance, production, and transport among others in the company. The second business
communication in this company involved customers, investors, and the immediate community as well as
the wider society. Here, the company employs messages and attractive images to communicate with its
stakeholders. External activities such as marketing facilitate the bond between the employees and
customers as well as building internal unity. Thus, business communication aims at building the link
between internal and external communication to earn the company's commercial success.

1. What is the topic sentence of this paragraph?
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2. How many supporting details does it have? What are they?
..................................................................................................................................................................
3. What is the conclusion?
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English for Executive Administrative Assistant