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Language Focus: Understanding Key Elements of a Well-Written Paragraph

Key Elements of a Well-Written Paragraph

A paragraph is a unit of writing that expresses a single main idea or topic. It consists of three
essential components:
1. Topic Sentence:

• The topic sentence introduces the main idea or topic of the paragraph.

• It provides a clear focus for the reader and sets the direction for the rest of the

paragraph.

• Example: “The company's recent marketing campaign has significantly increased

brand visibility and customer engagement.”
2. Supporting Details:
• Supporting details provide evidence, examples, or explanations that support
and develop the main idea presented in the topic sentence.
• They help to clarify and illustrate the main point of the paragraph.
• Example: “Statistics show a 20% increase in website traffic since the launch of
the campaign, with a notable uptick in social media interactions and online
sales.”
3. Concluding Sentence:
• The concluding sentence wraps up the paragraph by summarizing the main idea

and providing closure.
• It reinforces the significance of the main point and prepares the reader for the

transition to the next paragraph or topic.

• Example: “Overall, the marketing campaign has proven to be a resounding
success, driving positive outcomes across various key performance indicators.”

Read each pair of sentences. Circle () the topic sentence that is more effective.
1. a. Incorporation offers several advantages to businesses and their owners.
b. Incorporation enables a business to obtain professional managers with centralized authority and
responsibility therefore, the business can be run more efficiently.
2. a. The combination of digitalization and connectivity is another important megatrend for the BMW
Group.
b. BMW Group founded the Catena_ Xautomotive network, together with other manufacturers.
3. a. Sony, is still a traditional Japanese company in many ways.
b. Sony operates under where management especially the general president, gave the general direction.
4. a. A variety of different factors can influence organizations and their performances.
b. Managing operations will help sustain a positive perception of brand reputation.

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English for Executive Administrative Assistant