Page 157 - EAA 2nd ed-WithCoverVerso

Vocabulary

Here are some vocabularies often used in institutional information analysis. Study them and practice with
the next activity.

Vocabularies used for institutional information analysis

accuracy frame
The degree to which the information is correct The way the information is presented, shaped or
and truthful. perceived, often impacting its meaning and
influence on the audience.
audience
The intended recipients or target of the perspective
information. The point of view or angle from which the
information is presented.
bias
Any preconceived opinions or prejudices that purpose
influence the information. The intended goal or objective of the
information.
content
The subject matter or topic of the information. source
The origin or source of the information.
credibility
The trustworthiness, reliability, and authority of tone
the source of the information The attitude or mood conveyed by the
information.

Fill in the blanks with the most suitable words to complete the missing parts of the sentence.

1. The information about the new product launch was obtained from the company’s official press
release, which serves as the primary _______________ for the article.
2. The _______________ of the article is to inform the public about the new product launch and its features,
as well as to create excitement and anticipation among potential customers.
3. The _______________ for the company’s latest product launch was carefully selected to include key
industry influencers and media outlets to ensure maximum reach and impact for the product’s debut.
4. The marketing team meticulously reviewed the _______________ of the company’s latest product
brochure to ensure that it accurately reflected the product’s features and benefits and effectively
conveyed the company’s brand message.
5. The _______________ of the article is enthusiastic and optimistic, reflecting the company’s confidence in
the success of the new product launch.
6. The article presents a neutral _______________, offering a balanced and objective view of the new
product launch.

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English for Executive Administrative Assistant