Page 158 - EAA 2nd ed-WithCoverVerso

7. In order to maintain credibility and transparency in their reporting, the media company implemented
strict policies to prevent _______________ in their news coverage by requiring multiple sources and
fact-checking to ensure the accuracy of their information.
8. The _______________ of the company’s financial reporting is of utmost importance as it directly impacts
their reputation and the trust of their stakeholders.
9. The marketing department used a positive _______________ to highlight the company’s
environmental sustainability initiatives in their latest advertising campaign, in order to appeal to
consumers who value environmentally conscious products and services.
10. The loss of _______________ resulting from a recent scandal was a major concern for the company’s
leadership, as it threatened to damage their reputation and harm their future business prospects.

D Writing

Writing an analysis of institutional information in mass media.
.

1 Read the following of institutional information in mass media below. In a small group, write the
analysis on it on the provided space. Compare the answer with other groups and for your

teacher for feedback.

The Rollout of Coca Cola’s New Recycling Initiative

https://www.marketingweek.com/coca-cola-sustainability-marketing-campaign/
By Sarah Vizard, 23 Sep 2019

Coca-Cola is launching a marketing campaign to encourage people to recycle its bottles as it attempts
to reduce its environmental impact.

Coca-Cola is launching a marketing campaign that aims to remind people its bottles are recyclable and
encourage them to recycle.

The campaign, titled ‘Round in Circles’ and created by agency Recipe, will appear in print and outdoor,
with a focus on transport hubs. Launched to coincide with Recycle Now’s Recycle Week, it will also
see the Coca-Cola London Eye turned green.

The creative features a range of Coca-Cola brands and weaves information into circular artwork. This
is meant to demonstrate the company’s commitment to helping develop a circular economy.

Kris Robbens, marketing director at Coca-Cola Great Britain, says: “As well as taking action to make
our packaging as sustainable as possible, it’s important that we use our marketing and
communications to encourage more people to recycle our bottles after they have enjoyed the drink.
They are more likely to do this if they know they can be turned into new bottles again.

109 | Page
English for Executive Administrative Assistant