Page 154 - EAA 2nd ed-WithCoverVerso
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Language Focus

               Here are some language expressions for institutional analysis:

               To show the source of information:


               1.      "According to a statement released by the company..."

               2.      "As reported in The New York Times..."

               3.      "A recent study conducted by Harvard Business Review found..."


               4.      "As stated in a press release issued by the organization..."

               To show the purpose of information:

               1.      "The purpose of this analysis is to examine..."


               2.      "The goal of this analysis is to identify..."

               3.      "The objective of this analysis is to evaluate..."

               To show the audience of the information (who the information is intended for):


               1.      "This report is intended for the investment community."

               2.      "The target audience for this campaign is parents."

               3.      "This survey is aimed at college students."


               To show the content of the information (what the information is about):

               1.      "The content of this article is an analysis of the current state of the economy."


               2.      "This report provides an overview of the company’s financial performance."

               3.      "The content of this press release is the launch of a new product line."












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