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According to the UK government, 1 million birds and more than 100,000 sea mammals die every year
from eating or getting tangled in plastic waste. And research shows there will be more plastic than fish
by weight in the world's oceans by 2050.

UK Environment Secretary Michael Gove called on other companies to follow the example of

McDonald's. "McDonald's has made a significant investment in UK manufacturing to produce an
alternative to plastic, showing British businesses are taking a global lead," he said in a statement.
Several large UK restaurant chains such as Pizza Express and Wagamama have already stopped using
plastic straws. And a group of more than 40 companies including Coca-Cola (KO), Nestle (NSRGF),

Unilever (UL) and Procter & Gamble (PG) pledged earlier this year to slash the amount of plastic they
use and throw away in the United Kingdom.

The flurry of commitments comes as efforts to eliminate single-use plastic intensify. The European

Union moved last month to ban 10 items -- including plastic cutlery, straws and cotton swabs -- by 2030
in a bid to clean up the oceans. But it could take years to come into effect.

In April, British Prime Minister Theresa May announced the United Kingdom would look to ban plastic-

stemmed cotton swabs, stirrers and straws. She urged Commonwealth countries to commit to the fight

against plastic waste at a meeting in London.

McDonald's said that plastic straws would still be available "for those that require it," but they will be

kept behind the counter. Some manufacturers have previously argued against the removal of plastic
straws because they are needed by some people with disabilities, children and the elderly.

-- Laura Smith-Spark and Jacopo Prisco contributed to this report.
https://www.cnn.com/2018/06/15/business/mcdonalds-plastic-straws-uk-ireland/index.html

Example of analysis institutional information in a mass media.

As reported in CNN Business, McDonald’s plan to phase out
plastic straws in all UK and Ireland restaurants. Content
The purpose of this analysis is to report McDonald’s decision to
phase out the use of plastic straws in all of its U.K. and Ireland
locations References
The target audience of for this report is general public and
environmentally-conscious consumers
The article discusses McDonald’s decision to phase out the use Purpose
of plastic straws in all of its U.K. and Ireland locations by the
end of 2019, and replace them with paper straws. The article
also discusses the impact of this decision on the environment
and the growing trend of companies moving away from single- Source
use plastics.
"McDonald’s to phase out plastic straws in all UK and Ireland
restaurants," CNN Business, June 15, 2018, Audience
https://www.cnn.com/2018/06/15/business/mcdonalds-
plastic-straws-uk-ireland/index.html

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