Page 150 - EAA 2nd ed-WithCoverVerso

1 Based on the text, answer the questions below.

1. How many locations does McDonald’s have globally?

2. Why did McDonald’s focus on using institutional information in mass media?

3. What is one example of how McDonald’s uses institutional information in mass media to
inform its menu decisions?

4. What new menu option did McDonald’s introduce in 2015 in response to consumer demand
for healthier food options?

5. How did McDonald’s use of institutional information in mass media help to improve its
marketing strategy?

2 Provided below is a full text about institutional information in a mass media and a sample of
analysis. Identify the parts by matching the text (by drawing a line) with the name of the
components on the right. Discuss with the class once you are finished.

McDonald's to phase out plastic straws in UK and Ireland

McDonald's has joined the fight against plastic pollution by switching to paper straws at its restaurants
in the United Kingdom and Ireland.

The change, which will begin to take effect in September, follows trials of paper straws at select
locations. The US fast food chain said a majority of its customers supported the move away from
plastic.

"Reflecting the broader public debate, our customers told us they wanted to see a move on straws but
to do so without compromising their overall experience when visiting our restaurants," said Paul
Pomroy, CEO of McDonald's UK and Ireland.
McDonald's (MCD) uses 1.8 million straws each day at its 1,361 restaurants in the United Kingdom and
Ireland. The company said the changeover would be complete in 2019.

Plastic straws are the sixth most common type of litter globally, according to Litterati, an app that
identifies and maps trash. Only 1% are recycled, largely because they are made of a mixture of
polypropylene and polystyrene.
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English for Executive Administrative Assistant