Page 146 - EAA 2nd ed-WithCoverVerso

Here are some passages related to the public relations industry. Fill in the blank with the correct

vocabulary word!

The company recently launched a new marketing campaign, and they are working closely with a well-
known __________. He has agreed to promote the company’s products in exchange for an __________

interview. The company is also using press releases to spread the word about the new campaign, and
they have a standard __________ for press releases that includes contact information and company

background. In order to increase their website’s __________, the company is making sure to include a
link back to their site in every press release. The __________ of the press releases will be written by the

company’s CEO.

The public relations team at the company is responsible for managing the company’s __________ and

ensuring that the company has a positive image in the eyes of the public. They are also responsible for
maintaining strong __________ with the media and issuing __________ when there is news to share. At
the end of each day, the team members have an __________ meeting to discuss the day’s events and

plan for the next day. One of the key goals of the PR team is to increase __________ with the company’s

target audience through various marketing campaigns and social media initiatives.

The public relations team is working on a new marketing campaign, and their goal is to make a positive
__________ on the target audience. They are using a combination of ____________________ and

____________________ to reach as many people as possible. The team has created a strong
__________, or proposal, to present to potential media partners to gain coverage for the campaign. The

ultimate goal is to increase the campaign’s __________ and reach as many people as possible.

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English for Executive Administrative Assistant