Page 149 - EAA 2nd ed-WithCoverVerso

C Reading

Reading a text on how institutional information in mass media can be used to
.
make informed business decisions.

Institutional information in mass media, such as press releases, company announcements, and financial
reports, is a critical aspect of the business world. It provides valuable insight into the strategies and
performance of companies and organizations, as well as industry trends and competitor activity.

The text below is a case study provided on how institutional information in mass media can be
used as an important element in making informed business decisions. Read the text and
answer the questions following it.

McDonald's is a global brand with over 36,000 locations in more than 100 countries. The company is

known for its quick service and affordable prices, which have made it one of the most popular fast-food chains
in the world. However, between 2015 to 2016, McDonald's has faced increased competition from other fast-

food chains and healthier food options. In response to this, McDonald's has focused on using institutional

information in mass media to inform its business decisions.
McDonald's uses institutional information in mass media to make informed decisions about its menu

and marketing. For example, the company regularly monitors consumer trends and preferences in order to
determine which menu items are most popular and which are not. This information is used to make decisions

about which menu items to keep, which to eliminate, and which to introduce.

In addition, McDonald's also uses institutional information in mass media to inform its marketing
strategy. For example, the company regularly monitors consumer sentiment about the brand in order to

determine which marketing messages are resonating with consumers and which are not. This information is

used to make decisions about which marketing messages to use and which to avoid.
McDonald's use of institutional information in mass media has been successful in informing its business
decisions. For example, in 2015, the company introduced a new, healthier menu option called the “McWrap” in
response to consumer demand for healthier food options. The McWrap quickly became one of the company's
most popular menu items and helped to increase sales.
In addition, McDonald's use of institutional information in mass media has also helped to improve its
marketing strategy. For example, in 2016, the company launched a new marketing campaign that focused on
the quality of its food. This campaign was well-received by consumers and helped to improve the company's
overall brand image.

References:
“McDonald's Introduces McWrap.” McDonald's Corporation, 2015.
“McDonald's New Marketing Campaign Focuses on Quality.” AdAge, 2016.
“McDonald's: Company Overview.” Hoovers, 2019.

100 | Page
English for Executive Administrative Assistant