Page 15 - Customers Final

know full well what it takes to launch a product with or
without corporate resources behind you. As the saying
goes, you cut your cloth to suit your needs. And that’s
very true here.

Always remember that the rules of the game and the
tactics are quickly and constantly changing with new
applications and sexy toys that will make it easier for

side hustlers to action with less resources. As a smaller
business or a single person you are able to move, change
direction and adapt far quicker – just like a speed boat –
than a corporate or larger business who would take
much longer to change and adapt to a new direction –

like a big cruise liner.

Is this book full of jargon that the layperson will
struggle to understand?

Every industry has its own language and the more you
learn about the language of that industry the more you

will start to use those same acronyms, names and
abbreviations. I have tried to stay away as much as
possible from overusing these terms. However, where