Page 16 - Customers Final

necessary, I have explained what the terms mean so you
can learn the language of the markets too.

Working through this book is the start of
something big

In working through this book step by step, you will start
repairing your future, thanks to the hints on how to
trigger your side project and insights into what you need
to consider to make it a success.

Now is the time to try new things. Not do the same thing
but in different packaging.

When you consider launching your side project (or even
doing anything in your everyday life) here are two great

tips you should always remember.

“Everybody always wants to buy but nobody wants to be
sold to.” So try and make the customer want to buy by
making it an experience. Forget about the selling and do
it for the experience of solving a problem.

When you are next in a negotiation with a prospect
always remember that negotiation is not about conflict