Page 21 - Customers Final
P. 21
FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
we all need to slow down and perfect the art of active
listening.
What is active listening?
During any two-way conversation, we usually listen to
no less than four voices in our heads at any one time.
These four voices are so busy preparing our
interpretations and counter-arguments while the other
person speaks that we do not actively listen to the other
person.
Our attention declines further due to constant visual
interferences, notification alarms and the ever-
increasing expectations from people who require
information at the same lightning speed as the
communication was sent!!
It's little wonder our brains get so tired, and we fail to
take in what a person is actually saying.
And when it comes to launching anything, we
need to be mindful of our listening skills and tune
into our conversations completely.
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