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DARRAN BERRY
can ask the right questions using the correct marketing
terminology.
The more you learn about the launch process, the more
you will want to learn. You will want to listen to more
podcasts and consume more content. Just remember,
however, that it is impossible to be an expert in every
aspect of getting that idea to market. Hopefully, this
book will provide you with plenty of great advice to
know what is possible and what steps you need to
consider for the journey.
What is a product or service launch?
So what exactly is the launch of a product or service?
A product or service launch is a planned and structured
way to expose a new product or service to a market so
that it becomes available to buy or use.
In my own words, it is the process of getting YOU AND
YOUR product or service to customers in a well-thought-
out way.
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