Page 27 - Customers Final
P. 27
FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
So what is a pre-launch of a product or
service?
A pre-launch is releasing the product or service into the
market to obtain feedback from people willing to try
your product or service before its full release. This will in
turn hopefully create anticipation, especially if those
early willing adopters are influencers.
What are influencers?
Influencers are people who create a type of a non-
monetary currency within social interactions. They have
the ability to make their content socially interesting so
that people care about it enough to want to tell the
world.
Think of it like a bank that takes your money, or in this
case the “information on a product or service”, as a
deposit and then uses the deposit of currency
(information) to create more money (currency). Money
flows where attention goes.
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