Page 32 - Customers Final
P. 32
DARRAN BERRY
***Important***
This first section is designed to support you in
penetrating the market by firstly doing some
investigating into your business. The second step, later
in the book, will look at the product launch itself.
TIP 1 CHECK OUT THE MARKET & CUT IT UP
TIP 2 WHICH TYPE OF BUSINESS MODEL WILL I USE?
TIP 3 LOOK BOTH WAYS BEFORE YOU CROSS THE ROAD
TIP 4 MEASURE WHAT THE EXACT GOAL OF YOUR BUSINESS IS
TIP 1 CHECK OUT THE MARKET & CUT IT UP
Answer the following questions to fully understand your
product, market and what you want your business to
achieve.
Product
o What exactly is your product?
o Why is your product technically sensible?
o What is the USP - unique selling point?
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