Page 33 - Customers Final
P. 33
FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
o What online or offline value proposition do you
offer?
Customer
o Who are your customers?
o Where are those customers located?
o In what segment are they playing?
o What is your target market?
Competition
o Who is your competitor?
o What is their unique selling point?
o What is their online and offline value proposition?
Trends
o What are the current and future trends for your
product?
o What are the current and future trends for the
segment that you have chosen?
TIP 2 WHICH TYPE OF BUSINESS MODEL WILL I
USE?
14
