Page 35 - Customers Final
P. 35

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

            Joining

               o  Have you found a way  to  add  your  product  and
                 service into your company or another company’s
                 process  that  will  help  with  efficiency,  cost
                 reductions, route to market or internal value chain
                 efficiency?

            Consumer involvement

               o  Have  you  found  a  new  way  to  make  the
                 engagement of a customer more efficient, quicker
                 or more effective to purchase?

            Integration

               o  Have you found a way to integrate two products or
                 services together to make it more efficient, cost-

                 effective or value-added?

            Financing
               o  Have you found a new way to finance or pay for a

                 product or service?







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