Page 40 - Customers Final

DARRAN BERRY

Increase the number of customer enquiries from New
York by 50 per month for the next 2 years using social
media tools like YouTube videos.

Recap

Don’t be blinded by the smoke and mirrors and jump
straight into using all the sexy tools that are being hyper
marketed in social media. Playing and winning when
using those sexy tools without doing all the groundwork

first is akin to throwing away your money at this stage of
your launch.

You can’t play with the toys until you stop listening to
the noise.

Break the process down into pieces. A customer’s brain
is designed to ignore us when we start confusing them.
To be able to communicate our offering clearly (and
without confusing our potential customers) means we
fully understand who our customer is, where they are

playing, what their challenges are that your product or
service can solve and how exactly we solve those
challenges.

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