Page 45 - Customers Final
P. 45
FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
Break it down again into a submarket, such as organic
food, now break it down again using the prompts below:
Demographics – age or sex
Geography - location
Distribution – how will you get your product or service
to the market?
Packaging – how is the product or service presented,
wrapped or bundled?
Promotion – how will your product or service be
promoted?
Process – how is the product or service manufactured or
how are the building blocks placed together in a
sustainable way?
By continually breaking it down you will reach the
correct target niche market.
Another way to break it down further is by
using:
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