Page 49 - Customers Final
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FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH
this section once you have completed the next phases
about marketing communications.
The best place to start thinking about budget is to
decide what you want to achieve from your product
launch. Make sure that you always have a contingency of
no less than 15 percent.
If you have never launched a product before, speak to
people you know who have or even connect with them
on social media and ask them for advice. You will be very
surprised at how many people are willing to assist when
you ask for their expert opinion on a subject. Just
remember that generally, your budget will be limited, so
reconsider any operation or event that cannot be
recompensed from your launch.
TIP 3 LAUNCH ACTIVATING PLAN
In order to put together a launch activating plan, you
will be required to answer and take notice of all the
advice in Tip 3. These will be the fundamental building
blocks to make your product launch successful.
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