Page 47 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

launch team made up internally or externally or both.

Here are some basic tips to assist with a launch team

o Get people involved (the more the merrier) who
have any sort of connection to you or your
product. Reach out on your social media to your
friends, family and connections. Connect by
sending them an email explaining that you really
value their opinions and would appreciate their
help to join your launch team or request them to

try out your product.
o Begin at least 2 months before the launch date as
people will need to be prepared and become
familiar with your product and the marketing tasks
that will be required from them.

o Form a special group on social media or a special
launch team email group in order to make the
launch team feel special and privileged to be asked
to do this for you.

28