Page 42 - Customers Final
P. 42

Step 2 What Do You Want To

                                  Achieve?




              Now we will start concentrating on the launch itself. As

              you will have found out after completing the previous
              steps, you know so much more about your business than
              before.  This  is  so  very  important  for  your  overall
              business and product launch game plan.



              TIP 1  WHAT ARE THE TARGETS FOR AND SIZE OF THE LAUNCH?

                       TIP 2  THE LAUNCH TEAM AND THE BUDGET

                           TIP 3  LAUNCH ACTIVATING PLAN



              The  work  you  completed  in  Step  1  will  now  help  you
              place together and home in on your launch targets and
              the niche area you are playing in.

              I now suggest you complete the next section. You might
              want to return, however, after all the steps in the book


              23
   37   38   39   40   41   42   43   44   45   46   47