Page 42 - Customers Final
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Step 2 What Do You Want To
Achieve?
Now we will start concentrating on the launch itself. As
you will have found out after completing the previous
steps, you know so much more about your business than
before. This is so very important for your overall
business and product launch game plan.
TIP 1 WHAT ARE THE TARGETS FOR AND SIZE OF THE LAUNCH?
TIP 2 THE LAUNCH TEAM AND THE BUDGET
TIP 3 LAUNCH ACTIVATING PLAN
The work you completed in Step 1 will now help you
place together and home in on your launch targets and
the niche area you are playing in.
I now suggest you complete the next section. You might
want to return, however, after all the steps in the book
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