Page 39 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

the marketing objectives for each marketing
communication tool you are planning to use.

Here are a few helpful examples:

Financial

Increasing revenue by 25 percent each year for the next
five years.

To improve profit margins by 5 percent each year for the
next 3 years.

Overall marketing objectives

Increase our market share in the UK by 15 percent every
year for the next 5 years.

Increase the number of customer enquiries from India
by 50 per month for the next 2 years.

Marketing objectives for each marketing
communications tool

Increase our market share in the EU by 15 percent every
year for the next 5 years using LinkedIn as our social
media engagement marketing channel.

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