Page 38 - Customers Final
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DARRAN BERRY
TIP 4 MEASURE WHAT THE EXACT GOAL OF
YOUR BUSINESS IS
Make sure it can be measured! Here are three very good
examples of business goals, however, all of them are
missing key positions. Can you think what they are?
o To make sure the brand of my product, the name
and its position in the market becomes
unshakable in the minds of my target market.
o To make sure my product creates awareness as
well as respect and credibility for my product.
o To make sure my product creates prospects for
sales and future pipeline possibilities.
None of these examples have any numbers and are,
therefore, not measurable, so they will never be
achievable. They also have no timeline e.g. six months,
which obviously questions if they are relevant and
specific enough.
Using the above principles of measurability I want you to
go ahead and make a goal for each of the following,
stating a time period of your choice for the financial
objectives, overall marketing objectives, and then for
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