Page 46 - Customers Final
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DARRAN BERRY
Desires - eating organic food to stop climate change so
future generations can live longer.
Concerns - disliking eating organic food because it is
more expensive, doesn’t always look as good and
worrying about pests as no pesticides are used.
Obstacles - people do not know enough about organic
foods, where to buy them at a cheaper price, how to get
them delivered directly to their home, what kind of
pesticides are used and how effective they are. Can all
their concerns be answered on their mobile? Can all the
products be made available online?
Make sense?
That is simply how you find your niche for your launch.
Working this out will help you define your target market
and could enable you to estimate the number of
potential customers you want to reach.
TIP 2 THE LAUNCH TEAM AND BUDGET
Once you have decided on your target market for your
launch, this will help you create a working plan and a
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