Page 5 - Customers Final
P. 5
Praise for the book
“Darran Berry provides an effective hands-on guide to launching
new products and business. The book avoids unnecessary detail
and focuses on what really counts in successful business
development. Written in an accessible style, the book should prove
invaluable for all would-be entrepreneurs.”
Roger Bradburn, Chief Operating Officer & Director
Institute of Sales Management ISM
“Darran's path-breaking book shows us the way to effectively
launch new products and sustainable businesses. You will not find
a finer, more concise and clear assembly of available knowledge on
launching new products anywhere. A must read for all budding
marketers and entrepreneurs.”
Raj Achan, Senior Ambassador
Chartered Institute of Marketing
“Darran's book is a current ‘catch all guide’ for anyone looking at
developing an ache of a business, where they see now as a great
time to launch, and need a trusted and experienced navigator.”
Katy Holmes, Marketing Manager
British Business Group Dubai & Northern Emirates (BBG)
