Page 6 - Customers Final
P. 6
“This is definitely the handbook for anyone looking to launch a
product or service in the digital age, whether an experienced
marketer or not. We've all seen the rise in gig culture as well as the
continued growth of the 'side hustle' and I believe this book will
give you an advantage by providing the tools you will need to
successfully navigate your initial idea into a strong business.”
Rob John, Membership Director
The Content Marketing Association (CMA)
“An impressive guide and very informative journey from ideation
to successful launch for all budding entrepreneurs who want to
start their own business. I particularly liked that any entrepreneur
from a complete beginner through to an experienced business
professional can pick up this book and find practical business and
marketing advice that is useful, creative and innovative.”
Professor Gary Smith
Head of Incubation at Amity University