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with LightLab and had purchased Axsun to accelerate its OCT product development, taking steps to
               compete against LightLab. The agreement between LightLab and Axsun contained a specific ban on
               sales by Axsun to Volcano for six years.

               LightLab brought suit against Axsun and Volcano for, among other things, breach of contract as well as
               tortious interference and misappropriation of trade secrets and confidential information. The trial jury re-
               turned a verdict in favor of LightLab on issues of liability. After a three-day voir dire of LightLab's
               damages expert, the judge excluded his opinions pertaining to (a) lost profits beyond the expiration date
               of the agreement and (b) lost profits based upon yet to be developed technologies, ruling that these opin-
               ions were "too speculative as a matter of law." LightLab appealed.

               In affirming the trial court’s decision to exclude the damages expert’s identified opinions, among other
               things, the Supreme Judicial Court of Massachusetts stated the following:

                       ...[F]rom the time LightLab was formed in 1999, until the time of the damages phase of the trial
                       in April 2010, LightLab never turned a profit. It had no track record of profitable sales even of its
                       existing OCT products. Where there was no profit even during the contract term with Axsun,
                       there is no reason to believe sales would be profitable after the contract ended... LightLab could
                       identify no lost sales resulting from the defendants' conduct. LightLab counters by saying lost
                       sales had not been anticipated before [Expert] was expected to testify, as the impact of losing the
                       development relationship with Axsun was not expected to be felt until later. Lost sales can be
                       highly probative of lost profits caused by a party's misconduct, and the absence of lost sales may
                       be highly probative of the speculative nature of a claim of damages... Moreover, the implication
                       of damages not being felt until the end of LightLab's development relationship with Axsun is that
                       there can be no damages after 2014 because there is no contractual relationship or guarantee ex-
                       tending such a relationship beyond 2014. (emphasis added)

               In the AICPA Forensic and Valuation Services practice aid, Attaining Reasonable Certainty in Econom-
               ic Damages Calculations, which devotes a full chapter to newly established business, while possible,
               depending on the jurisdiction, there is often a high threshold required to obtain an award of lost profits
               for businesses without an established track record of sales or profitability, or both. In this case, the court
               did not believe plaintiff met this threshold.

        Best Evidence and the Use of Contemporaneous Third-Party Market Data


               The availability of relevant third-party market data may assist the damages expert to establish elements
               of a lost profits claim with reasonable certainty. Conversely, contradictory market data has been effec-
               tively used as a means of demonstrating the flaws in the opposing party’s analyses. As discussed in the
               following cases, although some courts have ruled that the relevance or applicability of market data relied
               upon by an expert can be considered in determining whether a damages expert’s opinions are admissi-
               ble, others have found that such determinations are more appropriately subject to cross-examination and
               fall under the province of a jury.


        Alaska Rent-A-Car, Inc. v. Avis Budget Group, Inc., 738 F.3d 960 (9th Cir. 2013)

               This case involved a settlement agreement between Avis and its licensees, which included Alaska Rent-
               A-Car, prohibiting Avis from using its sales, marketing and reservation activities, operations, and per-
               sonnel for any additional rental car company purchased by Avis. The district court granted a partial
               summary judgment, finding that Avis had breached the agreement when it bought Budget Rent-A-Car
               and merged much of the two companies' national sales and marketing staffs into one.

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