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stronger position to negotiate for a lower royalty rate knowing it had a competitive non-infringing
               device in the wings."  fn 98   The infringer must establish that (a) the alternative is sufficiently similar to the
               infringed patent, and (b) the non-infringing alternative was available, that is, in existence and covered by
               a patent owned by a third party, at the time the infringement began.  fn 99   The patent owner may counter
               that the fact that the infringer opted for the patented technology reveals the advantages of the patented
               technology over alternatives.  fn 100

               In Mars, the Federal Circuit explained that a non-infringing alternative is not necessarily a cap on
               damages. Coinco argued that "an infringer should not be required to pay more in reasonable royalty
               damages than it would have paid to avoid infringement in the first place by switching to an available
               non-infringing alternative." The court found that this rationale failed for two reasons:


                   1.  First...the district court found...that the available "design around was not as good as it would
                       like." There was, therefore, no available and acceptable non-infringing alternative to which
                       Coinco could have switched at the time of the hypothetical negotiation; there was merely the
                       possibility that it could have come up with one.

                   2.  Second, even if Coinco had shown that it had an acceptable non-infringing alternative at the time
                       of the hypothetical negotiation, Coinco is wrong as a matter of law to claim that reasonable
                       royalty damages are capped at the cost of implementing the cheapest available, acceptable, non-
                       infringing alternative...To the contrary, an infringer may be liable for damages, including
                       reasonable royalty damages, that exceed the amount that the infringer could have paid to avoid
                       infringement.  fn 101

               In addition, the court rejected Coinco’s position that a reasonable royalty, when applied to an infringer’s
               sales, "can never result in an infringer operating at a loss."  fn 102

               The Federal Circuit, in its 2015 decision in AstraZeneca AB v. Apotex Corp., noted the following:

                       When an infringer can easily design around a patent and replace its infringing goods with non-
                       infringing goods, the hypothetical royalty rate for the product is typically low...("The economic
                       relationship...between the patented method and non-infringing alternative methods, of necessity,
                       would limit the hypothetical negotiation."). There is little incentive in such a situation for the
                       infringer to take a license rather than side-step the patent with a simple change in its technology.
                       By the same reasoning, if avoiding the patent would be difficult, expensive, and time-consuming,
                       the amount the infringer would be willing to pay for a license is likely to be greater.  fn 103





        fn 98   Zygo Corp. v. Wyko Corp., 79 F.3d 1563, 1571–72 (Fed. Cir. 1996).

        fn 99   See, generally, D. Chisum, 7 Chisum on Patents, § 20.03[3][b][v] (2000).

        fn 100  See, for example, GNB Battery Techs., Inc. v. Exide Corp., 886 F. Supp. 420, 439 (D. Del. 1995).

        fn 101  Mars, Inc. v. Coin Acceptors, Inc., 527 F.3d 1359 (Fed. Cir. 2008).

        fn 102  Id.

        fn 103  Astrazeneca AB v. Apotex Corp., 782 F. 3d 1324 – (Fed. Cir. 2015).


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