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In connection with assessing the ability to design around the asserted claims of the patent in suit, the
               damages analysis often considers the cost savings associated with a license versus implementing an
               alternative, non-infringing design. In Prism Technologies LLC v. Sprint Spectrum LP, the Federal
               Circuit highlighted that a hypothetical license may be based on consideration of the defendant’s
               potential cost savings.  fn 104   The court ultimately concluded that Prism’s damages expert had testified
               that the parties would have valued the subject patents based on Sprint’s ability to avoid the costs
               associated with building its own network. "Because those costs savings consisted, in large part, of
               Sprint’s initial capital costs, the jury could have reasonably found that the parties would have structured
               the agreement as a fully paid license."  fn 105

        Date of Hypothetical Negotiation and the Use of Subsequent Information


               For measuring reasonable royalty rates, the courts have looked to the date when infringement first
               began. The hypothetical licensor and licensee are assumed to voluntarily meet on that date with
               information that addresses the first 14 Georgia-Pacific factors and agree upon a reasonable royalty
               resulting from a hypothetical negotiation. Given a hypothetical negotiation prior to the start of
               infringement, this form of analysis limits the information available for the hypothetical negotiation to
               that available (a) before the full commercial success of the patent could be determined, (b) before the
               full extent of actual profitability could be determined, and (c) even before customer acceptance could be
               determined. The estimation of a reasonable royalty, therefore, would appear to logically be limited to
               budget, forecast, plan pricing, and project operating costs and, therefore, projections of profits.
               However, as mentioned previously, the courts have sometimes considered information subsequent to the
               hypothetical negotiation date.  fn 106   This subsequent information is typically referred to as the "Book of
               Wisdom" and, although there is no bright-line test regarding what will be allowed, is often allowed into
               evidence by courts. However, the practitioner should proceed with caution when relying upon evidence
               not available at the time of the hypothetical negotiation.

               It should be noted that statutory limitations on damages (for example, recovery of past damages limited
               to six years prior to filing an infringement lawsuit) do not preclude the setting of a hypothetical
               negotiation date prior to the start of the damages period. In Laser Dynamics, Inc. v. Quanta Computer,
               Inc., the Federal Circuit stated the following:

                       We have also been careful to distinguish the hypothetical negotiation date from other dates that
                       trigger infringement liability. For example, the six-year limitation on recovery of past damages
                       under 35 U.S.C. § 286 does not preclude the hypothetical negotiation date from taking place on
                       the date infringement began, even if damages cannot be collected until some time later. See
                       Wang Labs., Inc. v. Toshiba Corp., 993 F.2d 858, 870 (Fed. Cir.1993). Similarly, the failure to
                       mark a patented product or prove actual notice of the patent pursuant to 35 U.S.C. § 287
                       precludes the recovery of damages prior to the marking or notice date, but the hypothetical
                       negotiation date may nevertheless be properly set before marking or notice occurs. Id.

               Notably, it may be years after infringement starts before the patent holder becomes aware of the
               infringement, brings suit against the defendant, and litigates the issues. In addition, trials often are held


        fn 104  Prism Techs. LLC v. Sprint Spectrum L.P., No. 16-1456 (Fed. Cir. Mar. 6, 2017).

        fn 105  Id.

        fn 106  Fromson v. Western Litho Plate & Supply Co., 853 F.2d 1568 (Fed. Cir. 1988).


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