Page 14 - אינטרנט 2017 בעולם הקמעונאות והאיקומרס

= Targeted Pins (Pinterest)
‫מניעים איתור של מוצר וקניה‬

Pinterest Shop the Look

Browsing Turning into Buying Inspired Purchases, 2/17

Which of these services is a Which of these services is a
great place to browse for great place to buy things online?

things you might want to buy? 24%
12%
50% 44%
45% ‫קניה‬

% of Respondents 40% 33%
35%

30%

25%

20%

15%

10%

5%

0%
‫חיפוש‬

2015 2017

Source: Pinterest KP INTERNET TRENDS 2017 | PAGE 22

Note: Based on an internal survey of global internet users, n=12K. Other answers to the questions include Facebook, Instagram, Twitter, Snap,
YouTube, and Google with each respondent only allowed to choose one option.