Page 19 - אינטרנט 2017 בעולם הקמעונאות והאיקומרס

In-App Ads + Dynamic Creative (Vungle)

‫מניע להתקנה גבוהה יותר של אפליקציות‬

Dynamic Tab Ad Vungle Dynamic Creative Ads

Video + Images Improving Conversion Rates, 5/17

600 0.60%

500 0.50%
Dynamic Creative Variations (K)
1/16
2/16
3/16
4/16
5/16
6/16
7/16
8/16
9/16
10/16
11/16
12/16
1/17
2/17
3/17
4/17

Conversion Rate (%)
400 0.40%

300 0.30%

200 0.20%

100 0.10%

0 0.00%

Dynamic Creative Variations Conversion Rate

Source: Vungle (5/17) KP INTERNET TRENDS 2017 | PAGE 27
Note: “Dynamic creative” is any creative ad that changes automatically based on information about the user (behavior, location, or context). A
dynamic tab ad includes multiple interactive promotional modules alongside a video ad.